![]() ![]() “We want this place to feel relaxed, casual, and completely unpretentious. I visited a lot of beer halls in Philadelphia and New York, so that was pretty cool,” the younger Juliano joked before an audience of media members and dozens of employees. “The market research for me was rigorous. The task of creating The Yard was passed from Atlantic City native and Bally’s Executive Vice President/Chief Marketing Officer Phil Juliano to his son, Paul, the vice president of operations for the company. Most of the rooms, meanwhile, have been significantly upgraded. Venture inside a little farther, and the revolving bar near the fully refurbished hotel lobby will also be apparent. Those who are lured in will note a gastropub menu, arcade games, and other attractions at The Yard. … Is there money there … if you run a little short … in regard to the Atlantic City property?”īut the reassurances made to commission members that $100 million was committed to a massive upgrade bore fruit Thursday, when Bally’s executives played host to a “topping off ceremony” for The Yard, an indoor/outdoor beer garden to feature live music that will be heard by passersby on the Boardwalk. “T his is a building that’s over 40 years old,” commission Vice Chair Alisa Cooper said at the time. Last fall, New Jersey Casino Control Commission members approved the sale of Bally’s Atlantic City casino to the company formerly known as Twin River.
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